Council
The eSuperbrands are chosen solely by the eSuperbrands Council. This
is a group of 14 industry specialists, who are either experts in
marketing, managing, creating or reviewing Internet brands.
The entire population of brands is initially considered for
inclusion in the shortlist sent to the council. Council members score
each brand based on their opinion of the brands strength and
credentials. These scores are the basis for qualification. The council
is only concerned with each brands status within the UK. Council
members are unable to score any brands that they have an association
with or which is competitive to one that they are associated with.
To view eSuperbrands council member's biographies, click on the relevant picture.
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